Marketing Automation

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Overview

This example demonstrates how a customer, Thirdweb, uses Leap to automate their weekly changelog updates across multiple marketing channels. The workflow automatically processes their changelog entries from the past 7 days and generates:

• Email newsletters
• Twitter thread drafts
• Blog post summaries

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How It Works

The workflow can be triggered either manually or on a scheduled basis every 7 days. Here’s the step-by-step process:

1. Content Scraping: The workflow visits Thirdweb’s changelog page and scrapes all recent content
2. Date Detection: Using LLMs, it identifies posts from the last 7 days
3. Content Processing: For each recent post, it extracts and processes the content
4. Multi-Channel Distribution: Automatically generates and distributes content to:
   • Email newsletters with feature summaries
   • Twitter thread drafts highlighting key updates
   • Blog post summaries published via Ghost integration

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Key Benefits

• Time Savings: Automates previously manual content distribution tasks
• Consistency: Ensures regular communication of product updates
• Multi-Channel Presence: Maintains active presence across different platforms
• Scalability: Part of a larger automation strategy (one of 30+ workflows)

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Implementation Details

The workflow uses several key Leap features:

• Scheduling: Automated runs every 7 days
• Web Scraping: Extracts changelog content
• AI Processing: LLM-powered content analysis and generation
• Multi-Platform Integration: Connects with email, Twitter, and Ghost